IBM Server and Technology Group
IBM Systems magazine

Serving Up Customer Loyalty
Eighty percent of readers proclaim the content is "valuable" or "very valuable" to their work.

Independent Banker magazine
Industry Leader, Sales Leader
Rated the most important benefit of Independent Community Bankers of America (ICBA) membership and ranked the leading source of community bank news. From 1995 to 2005 we increased sales from $240,000 annually to approximately $1.7 million annually—a 600% increase in revenue.

Macy's M magazine
Making Fashion Local
Same-store sales doubled in the first two weeks after the magazine hit homes. Response rate was four-and-a-half times greater than other direct mail vehicles. Sales increased by 53 percent for merchandise featured in M.

NWA WorldTraveler
A Turnaround That Took Off 
Northwest Airlines in-flight magazine was struggling in the hands of another publisher. Readership had dropped 25 percent, and ad sales weren't far behind. In our first nine months on the job, we increased readership by 35 percent, and the sales team increased advertising sales by 35 percent—an addition of more than $1 million in revenue to the company's bottom line.

Thrivent magazine
A Merger Makeover
The merger of Aid Association for Lutherans and Lutheran Brotherhood created Thrivent Financial for Lutherans, a Fortune 500 organization with more than $65 billion in assets under management. The new organization wanted a magazine to showcase its increasingly sophisticated personal financial services—without clouding its commitment to Lutheran values of faith and community service. MSP Custom Content created a contemporary Money magazine-style publication with a uniquely Lutheran spin.